What is naming
Brand naming is the process of identifying a viable name for a company, product, or service. Naming is a critical component of your company’s identity and verbal communication. Naming agencies are companies that use research, analysis, and creativity to create memorable, valuable, and successful names. Their efforts result in a distinct name that will enable the product or business to stand out from competitors.
However, our GNN members are able to provide a broader range of naming services, including naming positioning or repositioning; naming, slogan and tagline architecture; storytelling; linguistic, cultural, and marketing research; verbal experience guideline; international trademark and domain name registrations.
Services a naming agency provides
Brand positioning or repositioning
The core of every brand that seeks to differentiate itself in a competitive global market is positioning. Brand positioning encompasses all the company's strategic aspects in its organization, communication and marketing.
Storytelling
Storytelling is a method of acquiring and retaining clients by establishing an emotional connection. Storytelling connects with clients on a deeper level and creates a bond that goes beyond the product or service.
Market and linguistic research
Market research is the process of gathering information about consumers' needs and preferences. Linguistic research is the study of language and its structure, history, and use. Hence, when they are combined, the customers preferenced regarding a name, slogan or a tagline are gathred.
Name, tagline and slogan
A brand name is frequently used to identify and differentiate one product or service from others. A brand name creates an image for a product or service and to promote customer loyalty. A slogan is a short phrase or sentence that is used to advertise or promote something. Slogans are often used to capture the attention of potential customers or to persuade them to buy a product or service. Many companies use slogans to create a memorable brand identity. A tagline is a memorable phrase that is associated with a product, company, or brand. The most famous taglines in advertising history are "Just Do It", "A diamond is forever", "Got milk?"
Verbal experience guideline
Verbal experience is a way for customers to interact with the company through language. This is accomplished through the use of names, slogans, advertising, or any other means of communication. The goal is to provide you with guidance ensures that your verbal identity is executed in the most efficient way.
Trademark and domain registrations
This is the most common way to legally protect your name. If your name has been registered, then your name is protected in many countries all around the world. This keeps your name yours and prevents it being used by other parties.
Brand positioning or repositioning
The core of every brand that seeks to differentiate itself in a competitive global market is positioning. Brand positioning encompasses all the company's strategic aspects in its organization, communication and marketing.
Name, tagline and slogan
A brand name is frequently used to identify and differentiate one product or service from others. A brand name creates an image for a product or service and to promote customer loyalty. A slogan is a short phrase or sentence that is used to advertise or promote something. Slogans are often used to capture the attention of potential customers or to persuade them to buy a product or service. Many companies use slogans to create a memorable brand identity. A tagline is a memorable phrase that is associated with a product, company, or brand. The most famous taglines in advertising history are "Just Do It", "A diamond is forever", "Got milk?"
Storytelling
Storytelling is a method of acquiring and retaining clients by establishing an emotional connection. Storytelling connects with clients on a deeper level and creates a bond that goes beyond the product or service.
Verbal experience guideline
Verbal experience is a way for customers to interact with the company through language. This is accomplished through the use of names, slogans, advertising, or any other means of communication. The goal is to provide you with guidance ensures that your verbal identity is executed in the most efficient way.
Market and linguistic research
Market research is the process of gathering information about consumers' needs and preferences. Linguistic research is the study of language and its structure, history, and use. Hence, when they are combined, the customers preferenced regarding a name, slogan or a tagline are gathred.
Trademark and domain registrations
This is the most common way to legally protect your name. If your name has been registered, then your name is protected in many countries all around the world. This keeps your name yours and prevents it being used by other parties.