Since 2008, the GNN has brought together the best naming agencies from around the world to elevate the practice of brand naming. Headquartered in Zurich, the GNN includes members in New York, Amsterdam, Geneva, Milan, Paris, Istanbul, Shanghai, and Seoul. Each member agency must include an expert naming team and decades of naming, branding, and trademark experience. The GNN facilitates resource sharing, cultural understanding and sensitivity, and the refinement of naming best practices, empowering members to deliver their clients the most creative and impactful brand names possible.