“Verbal branding — whether a tagline, a headline, or body copy—is a powerful vehicle for expressing your brand’s core idea”
Taglines & Slogans
Taglines can convey the true essence of your brand’s promise powerfully and succinctly, and set the tone for your brand. After developing and clearing an extensive list of options, we’ll select a memorable line that connects emotionally with your audiences (including your internal audiences).
You can’t build your brand if you can’t describe it properly. A brand profile can clarify what your company is all about and showcase your marketing ability, both on your website and in press releases. In many cases, it’s your one shot at reeling in your target customer, so it’s important to get it right.
Most of brand-building lies in the management of perceptions, and brand messaging is a key component of that endeavor. Successful brand messaging is appropriate and consistent across all points of contact with your customers. It also transcends the physical attributes of your brand to help establish a broader brand identity. Even though your target audiences may not remember your product’s or service’s features or benefits, it will help them gain a better understanding of the brand as a whole.
Skillful copywriting can tell your brand’s story on your website (as well as on product packaging), and is instrumental in creating and reinforcing desired perceptions of your brand. In addition, by optimizing keywords in web content to get the best search results possible, we not only build customer loyalty but increase your website traffic as well.
Core statements articulate the whole narrative of your brand, giving it form, meaning, direction, and style. We consider each verbal expression at every point of contact with your brand’s audiences to create a coherent, consistent narrative that imbues your brand with meaning.
Tone & Voice Guidelines
The whole personality of your brand is established through your own tone and voice, which creates an emotional bond with customers and allows them to connect to your brand at a much deeper level. We help you to maintain a clear and consistent tone and voice at all points of contact with your audience to ensure a dependable customer experience and brand narrative.