Our services

Besides brand names, GNN develops slogans, labels, and provides strategic advice in the fields of rebranding, brand identity and positioning. We assess existing brand naming, create order in brand portfolios and clarify the decision making in situations where multiple interests are involved. We take care of the name research: trademark law, domain checks, and more.

examples of our services

We work with you to find the best match and implement your name’s launch internally and externally, whether you’re naming your company for the first time—or renaming it for strategic or legal reasons.

Successful brand messaging is appropriate and consistent across all points of contact with your customers. It also transcends the physical attributes of your brand to help establish a broader brand identity.



We carry out programs to assess, build, and transform brand portfolios and architectures for complex lines and ranges of products, services, departments, business units and companies.

our strategy


Using customised examples we show the possibilities of naming directions and different properties of the brand with different types of language. The result of this session is an agreement about name positioning and tone of voice.


Based on these insights, we create several proposals which leads to a shortlist of names that express the brand essence well.

research & selection

We register the names in this shortlist as domain names and subject them to trade mark research. Eventually, one name will come out as the winner.

companies we've worked with

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