Flipkart is an e-commerce company with its headquarters in Bangalore, Karnataka. It has successfully launched its own range of digital appliances called DigiFlip and then Citron, a quality brand of in-house home appliances and personal healthcare.
The company is expanding their portfolio with a new brand that positions itself on the entry level compared to the existing ranges. This means that the offerings are more affordable, but still of good quality. It will stand for a broad range of categories: not only home appliances and personal healthcare products, but practically anything you use for daily life, like toys, office supplies, sports & fitness.
Globrands and Yellow Dress Retail are asked to develop a distinctive brand identity for the Indian market, that stands for this broad range of product categories where daily use is the common denominator. The brand should express positivity and accessibility.
The name Vivio, developed by Globrands, refers to everyday life and is easy to pronounce and understand.
The brand logo, developed by Yellow Dress Retail, looks fresh and simple and shows an owl, expressing the brand’s promise of being the smart choice.