A new name for CeraVe created by Labbrand
Created by Labbrand
CeraVe, a skincare company owned by L’Oréal, recently launched its Chinese brand identity, including a Chinese brand name created by Labbrand.
CeraVe was founded in 2005 and acquired by L’Oréal 2017. Since its conception, every CeraVe product is developed with leading dermatologists. The brand now offers a range of products including as cleansers, moisturizers and healing ointments that are accessible and highly effective.
Labbrand, the leading China-originated global brand consultancy, worked closely with CeraVe and L’Oréal to create the Chinese name for the brand, which aimed to echo its core product attributes – simple, soothing and suited for all skin types.
The final name 适乐肤 [shì lè fū] is chosen, a Chinese name with a smooth-sounding quality which reflects the cosmeceutical brand truth while also maintaining similar pronunciation in Chinese to the original brand name. 适[shì] means suited and proper, implying the versatile fit of CeraVe’s products in catering towards all skin types. 乐 [lè] means happiness and joy, eliciting a calming and easing effect that leads to satisfaction after using CeraVe’s products. Lastly, 肤[fū] directly translates to skin. Combined, the name elicits the pleasant meaning of “proper care for your skin.”
Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We lead branding journeys and facilitate implementations to light up companies and products with the power of your brand. Through brand innovations, we steer brands towards unrivalled brand space. On our journeys we Create, Grow and Disrupt to build resilient brands in dynamic markets. Our cross-disciplinary approach in research, strategy, naming, design and digital gives us the foresight and ability to guide brands beyond the status quo.
CeraVe is the dermatologist-commended skincare brand that contains three essential ceramides to restore the skin’s natural barrier. Founded in 2005, it developed the MultiVesicular Emulsion Technology (MVE) which relases moisturizing ingredients in products over the course of 24 hours. CeraVe now offers over 70 products delivering skincare products for all skin types, developed with the expertise of dermatologists.
L’Oréal S.A. is a French personal care company. It is the world’s largest cosmetics company and has developed activities in the field concentrating on hair color, skin care, sun protection, make-up, perfume and hair care. L’Oréal is present in over 130 countries globally and its subsidiaries include brands Lancôme, Maybelline, Urban Decay, Kiehl’s and more.