Wheelin’ and Dealin’: Electric Scooter Name Roundup
Name review of Electric Scooters by Catchword By Alex Kelly with Erin Milnes of Catchword When I was young, I owned an off-road scooter that I got from a yard sale....
Catchword names Soluna, the world’s first blockchain infrastructure company powered entirely by renewable energy
Name creation Soluna by Catchword By Erin Milnes of Catchword Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely...
Philips Lighting Rebrands as Signify with Chinese Brand Identity Created by Labbrand
Philips Lighting, the world leader in lighting, launched its new company name Signify 昕诺飞 on May 16th. Labbrand helped Signify create the Chinese brand name 昕诺飞 [xīn nuò fēi]. For more...
Fly to Dreamland
“We reinvented the brand identity of Alitrip and developed the lovable mascot “Fliggy” as well as a comprehensive visual identity system.” – Labbrand TRAVEL REDEFINED Fliggy (previously known as Alitrip)...
The Great Power of Grilling
Labbrand dived deep into the local BBQ culture, to help bring the American grilling legend into homes in China. Much More Than A Grill A leading global manufacturer of charcoal,...
Welcome Each Other with Love
“Aibiying stood out amongst over 1000 names after comprehensive linguistic checks as well as qualitative and quantitative research. Meaning ‘Welcome Each Other With Love’, this name conveys Airbnb’s brand vision...
My Posts
Soluna
Naming a self-powered blockchain company Blockchain mining needs huge amounts of energy, which has led to an increase in damaging fossil fuel consumption. Soluna seeks to solve this problem by...
Plantronics Habitat
Naming a new office environment solution for Plantronics While the open-office plan has its merits, quite often it can be stressful and distracting. Plantronics’ innovative Habitat solution incorporates nature-inspired audio...
Vudu
Technology company and product naming From the moment we heard about this online movie service, it had us under its spell. Users can instantly stream an almost infinite library of...
FitStation
Naming innovative retail technology for HP Longtime client Hewlett-Packard asked us to help them name their innovative system for the ultimate athletic shoe shopping experience. State-of-the-art 3D scanning and...
